The Practical Innovator's Guide to Customer-Centric Growth
There's only so much you can learn about "how-to" perform a method from people that don't really want you to know "how-to". This blog is about applying the method to real-world problems in ways that cut thru the expense of the methods you've relied on.
“Mike is THE expert on JTBD, which is an important innovation framework for founders and others to build meaningful products and businesses.”...”
Ben Yoskovitz, Focused Chaos