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The Trillion-Dollar Pivot: Why the Global Telecom Industry is Escaping Earth (and its Own “Dumb Pipe” Trap)
Links to Research Model and Notebook below
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How to Create a Jobs-to-be-Done (JTBD) Product Innovation Strategy
Apr 21, 2024
•
Mike Boysen
14
5
Building a Jobs-to-be-Done Map for Getting a Problem Fixed
Feb 14, 2022
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Mike Boysen
13
4
Asking the Right Questions of the Right Audience in Jobs-to-be-Done Research
Jul 30, 2021
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Mike Boysen
11
Integrating the JTBD Growth Strategy Matrix with the More Functional Organic Growth Pathways
Jan 14, 2024
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Mike Boysen
7
principle to priority
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From Principle to Priority: A Systematic Guide to De-Risking Breakthroughs
Chapter 1: The Monolithic Fallacy: Why Traditional Innovation Fails
Nov 1, 2025
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Mike Boysen
5
4
From Principle to Priority: Chapter 9
Chapter 9: The 10 Types: Designing the “Business Model” Around the “Solution”
Nov 1, 2025
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Mike Boysen
2
From Principle to Priority: Chapter 8
Chapter 8: The “Minimum Viable Prototype” vs. The “Minimum Viable Product”
Nov 1, 2025
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Mike Boysen
1
1
From Principle to Priority: Chapter 7
Chapter 7: The Heatmap: Quantifying the Underserved Opportunity
Nov 1, 2025
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Mike Boysen
3
1
From Principle to Priority: Chapter 6
Chapter 6: The Metrics of Success: Defining Customer Success Statements
Nov 1, 2025
•
Mike Boysen
1
Welcome! If you like what you see, I hope you'll subscribe
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Recent posts
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The Senior Talent Cliff: Why AI Efficiency is a Productivity Trap in Disguise
In the opening months of 2025, the technology sector arrived at a staggering divergence.
Jun 5
•
Mike Boysen
39:44
JTBD: Creating Scalable Liquidity Mechanisms for Trapped LP Capital
Jobs-to-be-Done has evolved to be far more than Job Maps and Metrics. This is an example from an advanced innovation and strategy platform for corporate…
May 28
•
Mike Boysen
1
38:40
New Platform Intro: The $340B Healthcare IT Failure (68% Error)
This is the tease for my new platform's strategy formulation capability. More coming on this very soon.
May 8
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Mike Boysen
1
8
Here's Why I’m Tearing Down JTBD and Rebuilding It From First Principles
Some of you have followed me for a long time, and others have just stumbled upon me.
Apr 24
•
Mike Boysen
6
1
3
24:00
Stop Building AI Note-Takers
Discover why the transcription trap guarantees enterprise churn, and how to engineer targeted efficiency instead
Apr 13
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Mike Boysen
5
41:14
Stop Paying for Bloated Journey Orchestration: The JTBD to Cure Your Omnichannel Illusion
Slash your 3,333:1 Idiot Index. This JTBD framework cuts $800k annual OpEx to a $0.20 compute floor.
Apr 2
•
Mike Boysen
10:53
The Idiocy of the AI Co-Pilot (And How to Actually Build Intelligence)
The Empowerment Promise & The Oracle Fiasco
Mar 31
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Mike Boysen
3
1
40:43
The Support Chatbot Trap: Why GenAI is the Most Expensive Apology You Will Ever Build
The Empowerment Promise & The Decade of Lost Bandwidth
Mar 27
•
Mike Boysen
3
2
1
49:39
Re-Architecting the 17 Universal Customer Journeys: The Complete Masterclass
Introduction: Ditching the “Blank Canvas” BS
Mar 23
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Mike Boysen
2
2
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Special Offer
Participate in Innovation Research
Get FREE access to my JTBD Masterclass
case study
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33:19
Destroying the SaaS Multiple: How Icon's Broken AI Video JTBD Forced a $3,000 Agency Pivot
The pivot from a $39/mo flat subscription to a $1,000–$3,000/mo Managed Service was a structural confession of failure
Mar 6
•
Mike Boysen
2
THE FOUNDER AS FINDER: Deconstructing the Fallacy of Execution
Why most "Founders" are actually just Executors building on analogy.
Feb 6
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Mike Boysen
1
8:11
The Socratic Scalpel: A Practitioners Guide to Deconstructing “Pain Points”
Why Rushing to a “Solution” Is a Strategic Failure, and How Disciplined Questioning Uncovers the Real Problem
Nov 13, 2025
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Mike Boysen
2
2
13:08
Why Gumloop's $17M Bet is on the Wrong Problem
A First Principles Takedown of the Workflow Automation Hype
Sep 25, 2025
•
Mike Boysen
4:07
Pega is Automating Yesterday's Work. This is What Comes Next
A First Principles teardown of the Digital Process Automation market and a blueprint for a new category of "Outcome as a Service" platforms.
Sep 18, 2025
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Mike Boysen
2
2:50
JTBD + Data & Metrics
The Idea Engine: How to Generate Hundreds of Testable Marketing Hooks
What Do You Do After Your JTBD Consultant Drops Off the Powerpoint Full of Scatter Plots
Oct 1, 2025
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Mike Boysen
2
1
4:03
Why I Never Use Switch Interviews: A First-Principles Rejection
Here’s the First-Principles Reason Why—And the System I Use Instead.
Sep 13, 2025
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Mike Boysen
2
1
3:58
The ONE Metric That Reveals Your Company's True Innovation Potential
The Practical Innovator's Guide to Customer-Centric Growth is a reader-supported publication.
Aug 7, 2025
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Mike Boysen
4
3
The Intelligent Data Core: Your Foundation for Unified Customer & Product Insights
Move past fragile integrations. This strategic guide reveals a smarter way to centralize data for agile product development and future AI innovations
Jun 16, 2025
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Mike Boysen
2
The Invisible Hand of Perfect Delivery: Mastering Product Reception with JTBD
How to Gain a Competitive Advantage by Solving the One "Job" Your Competitors Ignore
May 30, 2025
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Mike Boysen
1
Stop Optimizing the Checkout: The JTBD Way to Win Customers Before They Even Buy
Uncover the Hidden Struggles of High-Stakes Business Decisions.
May 27, 2025
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Mike Boysen
1
Beyond the Funnel: Using JTBD to Find Untapped Growth in Your Purchase Journey
Uncover why customers really buy (and why they don't) by focusing on their true "Job" within the purchase process.
May 23, 2025
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Mike Boysen
1
1
JTBD & Data: Moving Beyond Infrastructure to Strategic Outcomes
Discover how the Jobs-to-be-Done methodology can transform your approach to innovation, product development, user experience, and marketing by focusing…
Apr 16, 2025
•
Mike Boysen
Many Customers Are Actually Willing to Pay More, Not Less
Unraveling the "More Cheaply" Conundrum in Jobs to be Done
Feb 28, 2025
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Mike Boysen
1
Desired Outcome or Something Simpler?
A logical Analysis of two ways to measure success in Jobs-to-be-Done (JTBD)
Jan 21, 2025
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Mike Boysen
1
1
Predictive JTBD Data and Metrics Decoded
The 30-Second Framework to Guarantee JTBD Success
Jan 17, 2025
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Mike Boysen
2
1
1
Industry Playbooks
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7:18
Your Codebase Has a 99% "Syntax Tax" Rate
The gap between intent and execution is wasting 99% of your cycle time.
Feb 1
•
Mike Boysen
2
1
The Post-Dashboard Era: Why Visualization is the Enemy of Execution
The shift from passive "Read-Only" to active "Write-Enabled."
Jan 9
•
Mike Boysen
4
2
1
7:06
The Death of the Gig Economy & The Rise of Service as a Software
New Masterclass: Principle to Priority
Jan 6
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Mike Boysen
1
1
7:33
You're Welcome, Marc Benioff
Moving From "Managing Relationships" to "Matching Demand"
Dec 30, 2025
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Mike Boysen
3
1
2
6:45
The Death of the Digital Canvas
Deconstructing the Skeuomorphic Whiteboard with First Principles and Jobs-to-be-Done
Dec 5, 2025
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Mike Boysen
4
7
4
10:08
Innovation Strategy & Fails
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Future-Proof Your Services: Technology, Jobs-to-be-Done, and the New Era of Customer Outcomes
Title: Technology-Driven Service Innovation: Designing for Desired Outcomes
May 7, 2025
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Mike Boysen
1
2
The REAL Reason Your Innovations Fail (Hint: It's Your Strategy)
The Jobs to be Done Fix
Apr 12, 2025
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Mike Boysen
2
1
3:27
Cultural Transformation Through Jobs to be Done
Building a Customer-Centric Organization
Mar 28, 2025
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Mike Boysen
2
How to Crack the $100M Innovation Code
You already know the answer, but here's a new twist - and it's FREE
Mar 26, 2025
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Mike Boysen
2
1
Redefining Innovation: Why True Disruption Requires a Director of Disruptive Innovation
If you’d like to join a free community of JTBD Enthusiasts not only will you find a place to discuss this topic of interest, but find free tools and…
Mar 6, 2025
•
Mike Boysen
2
1
AI-Driven JTBD
View all
10:31
Delete the Billable Hour: The End of Digital Manual Labor is Here
Quantifying the absurdity of human-led integration and how the "Implementation Phase" collapses from six months to minutes
Dec 8, 2025
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Mike Boysen
4
2
How Sales Force Automation Swallowed the Sales Stack, and What’s Coming to Swallow CRM
Listen now | The Practical Innovator's Guide to Customer-Centric Growth is a reader-supported publication.
Jul 22, 2025
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Mike Boysen
2
4
2
9:09
JTBD is Dead (As You Know It): The New AI-Powered Playbook
Stop analyzing yesterday's market. Learn how AI-driven simulations uncover future opportunities in hours, not months
Jul 14, 2025
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Mike Boysen
8
2
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5:24
The New Competitive Moat: Decoupling Your Industry with AI
Listen now | How to move beyond product improvements and build a systemic advantage by redesigning your entire value chain around your customer's true…
Jul 11, 2025
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Mike Boysen
2
1
4:20
Quick, Dirty, and Accurate (?) Idea Validation
A potential path to constructive criticism of Founder ideas
Jun 28, 2025
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Mike Boysen
5
Research How-To's
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Is Flawed Segmentation Killing Your Growth? Try JTBD
Learn why age, industry, or persona often mislead and how needs-based segments reveal true innovation opportunities.
May 6, 2025
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Mike Boysen
JTBD Patterns > Journey Maps: The Future of Customer Analysis
How Universal Journey Patterns (like the Consumption Chain) deliver superior innovation insight
Apr 25, 2025
•
Mike Boysen
3
2
Stop Coordinating Chaos: A JTBD Approach to Truly Integrated Marketing
Applying Jobs-to-be-Done to align Business Units, Partners, and Customer Experience
Apr 22, 2025
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Mike Boysen
1
How to Use JTBD & Top Tasks to Design User-Centric Website IA
A step-by-step guide to uncovering user goals and structuring navigation for maximum clarity and task completion.
Apr 21, 2025
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Mike Boysen
4
1
How to Design Incentive Programs That Drive Collaboration & Customer Success (Using JTBD)
A JTBD Framework for Aligned Performance
Apr 19, 2025
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Mike Boysen
2
1
CRM
View all
6:45
You're Welcome, Marc Benioff
Moving From "Managing Relationships" to "Matching Demand"
Dec 30, 2025
•
Mike Boysen
3
1
2
Pega is Automating Yesterday's Work. This is What Comes Next
A First Principles teardown of the Digital Process Automation market and a blueprint for a new category of "Outcome as a Service" platforms.
Sep 18, 2025
•
Mike Boysen
2
2:50
Beyond Big Data: The "Right Data" Revolution
99% of customer data is noise. A first-principles approach to capturing the 1% signal that drives predictable growth.
Sep 7, 2025
•
Mike Boysen
3
1
4:58
Beyond Personas: Using JTBD to Unlock True CRM Personalization
A practical framework for moving beyond static data to build adaptive, relevant customer experiences
Aug 2, 2025
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Mike Boysen
1
6:15
How Sales Force Automation Swallowed the Sales Stack, and What’s Coming to Swallow CRM
Listen now | The Practical Innovator's Guide to Customer-Centric Growth is a reader-supported publication.
Jul 22, 2025
•
Mike Boysen
2
4
2
9:09
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